Also Revel’s Facebook web page bears their new slogan: Gamblers Wanted
It’s the first good news since Atlantic City’s newest casino opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.
New Campaign Working
With its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front of the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘I think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the numbers for each of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other casinos that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 % jump when compared with year that is last.
Assisting the July numbers, apparently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those ready to wager, it seems that at last Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There ‘s no doubt that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.
Needless to say, while one good month is good, for a property like Revel that has been plagued with poor figures since it exposed simply 15 months ago, an ongoing winning streak will probably be essential to convince investors that the worst is finished. To that end, Hartmann says there will be more of those incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we could maintain the market share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ royal vegas casino review to more of an ‘everyman’ type of property.
‘We are deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the same title each took home $1 million following an Ohio casino mistake
Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing ended up being televised and plenty of local news were on hand to catch a glimpse of the winner. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Win! No, Wait, YOU Win!
It was the moment of the life time for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino recognized that they had a problem that is major their fingers.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis had been into the crowd during the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And since it ended up, it had been the Kevin Lewis at home whom was the real winner not the one at the casino.
After the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on what direction to go. There have been certainly plenty of options available to them: only the winner that is rightful’ the money, and several such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe chose to take another approach. Rather than result in the guys concern yourself with which one could ultimately receive the prize, they merely awarded two million dollar awards instead: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our commitment to do the right thing for our guests, Horseshoe awarded a $1 million prize to each associated with the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the situation, and his prize money was never really in doubt. Nevertheless the Lewis who showed up during the casino that night is grateful that luck ended up being on their side.
‘When I heard my name we said, ‘God finally provided me with a win that is big” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being in the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have a lot in keeping. Not just do they share a name and play at the casino that is same but they both live within the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being therefore generous in a situation such as that one is certainly to build some good PR, as well as the Horseshoe may be the big winner on that account. On social media marketing web sites like Facebook, the Horseshoe’s page happens to be flooded with messages praising their choice, with most clients seeing it being a classy move with a business that had been under no obligation to give out the extra money.
Caesars Entertainment Misses A place in Macau
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for a huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. sold down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip a week ago. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the entire year.
The questions that are big, why?
No License to Deal
it may revolve around Caesars’ cap ability to secure a gaming license; or shortage thereof.
The casino giant purchased the course area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nevertheless, it absolutely was perhaps not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they have been still paying for. Caesars ended up being also provided a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem lies in the fact that the Macau government has cut off issuing any additional gaming licenses beyond the present six concessions and sub-concessions, so Caesars form of shot themselves in the base by not using the Wynn deal if they could. Never having themselves submitted a credit card applicatoin straight back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no second possibility to enter into the most profitable gambling region on earth now; an unfortunate reality for a company that carries the highest long-term debt load of any casino conglomerate out there: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars was busy doing some major internal business reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to launch in Nevada) and a well planned Baltimore casino into a separate company that is majority-owned by the moms and dad.
Clearly, buying and offering property for a profit is also not merely one of Caesars’ most readily useful decision-making skills either; the business took a $101 million write-down on the land, which they’d named Caesars Golf, if they put it on the market a year ago, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in proceeds from the sale to cover down their debt.